One of the biggest questions we get asked is "why Guru?".  Well, below is a little snippet from from Wikipedia that explains the word a little.  We believe that will help you understand us a little better.

"The word guru, a noun, means "teacher" or Spiritual Master in Sanskrit and in other languages derived from Sanskrit, such as Hindi, Marathi, Bengali, Gujarati and Nepali, or influenced by Sanskrit, such as Indonesian.

As a noun the word means the imparter of knowledge (jnana). As an adjective, it means "heavy," or "weighty," in the sense of "heavy with knowledge," "heavy with spiritual wisdom," "heavy with spiritual weight," "heavy with the good qualities of scriptures and realization," or "heavy with a wealth of knowledge." The word has it roots in the Sanskrit gri ("to invoke", or "to praise"), and may have a connection to the word gur, meaning "to raise, "to lift up", or "to make an effort." Barnhart's "Dictionary of Etymology" compares gravis (Latin: grave, weighty, serious) as cognate with the Sanskrit "guru."

A traditional etymology of the term "guru" is based on the interplay between darkness and light. The Guru is seen as the one who "dispels the darkness of ignorance." In some texts it is described that the syllables gu and ru stand for darkness and light, respectively.

Another etymology of the word "guru" found in the Guru Gita, includes gu as "beyond the qualities" and ru as "devoid of form", stating that "He who bestows that nature which transcend the qualities is said to be guru". The meanings of "gu" and "ru" can also be traced to the Sutras indicating concealment and its annulment." (Source - Wikipedia.com)